Theories and Techniques of Radio Broadcasting

The book follows a sequential didactic path. We started from a broad, general panorama of Radio (from the structure of a Radio Station to the most widely used broadcasting formats, going from the subdivision of the roles of a radio to the structure of a broadcasting clock) to then get into the more specific, didactic aspects: how to become a Professional Radio Host. The book tries to shed light and clarity on the tasks a Radio Host must do during his presence on the radio, illustrating the radio broadcasting techniques that are most widely used on national networks. It attempts to answer questions like “How do you become a radio host?”, “What are the main rules of radio broadcasting?" to then move on to more technical questions like managing the duration of broadcasting comments, the use of the AIDA technique for the writing and structure of radio scripts, and the preparation of an effective demo to send as a calling card. Lastly, several useful techniques are included to improve microphone performance, like: how to warm-up the voice, how to use correct voice pitch and how to articulate words well. Read more