The Florist Handbook: Stay organized today, bloom with success tomorrow | A Business Handbook & Planner for Florists (The Florist Business Series) Hardcover – Large Print, September 9, 2025

Running a floral business is more than arranging flowers.It is about pricing correctly, managing clients, executing events smoothly, and protecting your time and profit.The Florist Guidebook (Book 1 of The Florist Business Series) was written by a florist who has built, managed, and scaled real floral businesses.Mayuri Parikh is the owner and founder of Mayuri’s Floral Design, a graduate of the New York Botanical Garden floral design program, and the creator of True Client Pro, a floral-specific business management software. With over 30 years of hands-on experience in floral design, weddings, and event execution, she has led teams through complex events and managed the operational realities florists face every day.This book was created to solve the problems florists struggle with most:• Inconsistent pricing and shrinking margins• Disorganized client projects and scattered information• No clear system for managing weddings and events• Too much time spent on manual processes instead of growthInside this florist business handbook and planner, you will find practical tools and workflows designed to help you run your business with clarity and confidence.Inside the guidebook, you will learn how to:Plan and structure your businessCreate a flower shop business plan, define your ideal client, set goals, and establish systems that support long-term growth without burnout.Price with confidence and protect profitabilityUse step-by-step pricing formulas, recipe cards, scorecards, and markup methods to calculate stem counts, costs, and margins for weddings and events.Manage weddings and events from inquiry to executionFollow organized project trackers, design boards, and checklists that guide you through every stage of event planning.Track finances clearly and consistentlyUse dedicated worksheets for expenses, budgets, mileage, tolls, and profitable floral recipe and budget planning.Design with structure, not guessworkApply practical recipe templates, seasonal flower availability guides, and sourcing strategies for weddings and large-scale events.Grow and scale your floral businessLearn strategies for starting or scaling a florist business, including marketing tools, social media planning, email templates, and client retention systems.Build and manage teams and vendorsSimplify delegation with hiring guides, freelancer checklists, and vendor communication templates.This book is designed to be used, not just read. It functions as a working system that mirrors how professional floral studios operate.Whether you are an aspiring florist, a wedding florist seeking pricing clarity, or an experienced designer ready to scale, The Florist Guidebook provides the structure, tools, and real-world guidance needed to build a profitable, organized floral business. Read more