Ion 14V HL-V Extreme Hi Lift Cool Blonde Permanent Creme Hair Color 14V/HL-V Extreme Hi Lift Cool Blonde

The line professional stylists have trusted for years ion color Brilliance Permanent Hair color makes it easy to get extraordinary, long-lasting, salon quality results at home The luxurious Italian formulas are made to be especially gentle and protect against damage The color Brilliance Permanent Liquid Hair color pallet consists of luxurious shades with advanced ionic technology that utilizes pure ionic micro pigments for deeper, more intense color deposit Ionic wheat germ protein, nourishing botanical extracts, and low ammonia help ion color Brilliance penetrateAthe cuticle layer of the hair and lodgeAin the cortex, ensuring 100% flawless gray coverage Superior quality and proprietary blends are formulated in Italy by ions expert team of chemists to deliver unparalleled results ion Hair color science relies on the power of micro-pigmentation- ions microscopic pigment molecules oxidize slower, allowing them to penetrate deep into the cortex of each hair strand for long-lasting, fade-resistant color These formulas are PPD-free and enriched with Hyaluronic Acid, Argan Oil, Pequi Oil, and botanicals to nourish and strengthen hair from within Not to mention, ion Hair color is gentle on hair, containing up to 38% less ammonia than the leading professional brands on the market Unlock your hairAs true potential with ionAs cutting-edge, salon-quality color science and bring home vibrance like never before