CHI Ionic Color Illuminate Shampoo, Platinum Blonde, 25 FL Oz

Product Description CHI ionic color illuminate color enhancing shampoos and conditioners provide balanced color replenishment between salon services. Color illuminate directly deposits color dyes or tones in one easy step. It features silk amino complex, which contains ceramic, amino acids, and silk that deeply penetrate the hair cuticle for ultimate color deposit and moisture delivery. How to use: Wet hair and apply CHI ionic color illuminate shampoo evenly throughout. Massage into a lather. Leave in for 1-5 minutes and rinse. Follow with CHI ionic color illuminate conditioner. Consider starting tone and level of hair color as well as porosity when determining shade and timing. Always use gloves. May stain porous surfaces. Brand Story Farouk Systems, Inc. is a Houston-based company of hairdressers for hairdressers, known for manufacturing high-quality professional hair care products under the industry-leading brands CHI, BioSilk, and SunGlitz.

• Provides balanced color replenishment between salon services
• Directly deposits color dyes or tones in one easy step
• Deeply penetrates hair cuticles for ultimate color deposit and moisture delivery